Privacy Policy

This Privacy Policy describes how Pizza Luce ("we," "us," "our," or "the Company") collects, uses, discloses, and protects your personal information when you visit our website at pizzaluce-meal.rest, place orders, interact with our services, or otherwise engage with us. We are committed to protecting your privacy and handling your personal data in a transparent, lawful, and responsible manner.

Please read this Privacy Policy carefully before using our website or services. By accessing or using our website and services, you acknowledge that you have read, understood, and agree to the practices described in this Privacy Policy. If you do not agree with the terms of this Privacy Policy, please discontinue use of our website and services immediately.

This Privacy Policy is governed by applicable United States federal and state privacy laws, including but not limited to the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), the Federal Trade Commission Act (FTC Act), and other applicable regulations.

1. About Us

Pizza Luce is a food service company operating in the United States. We provide online food ordering, delivery, and related services through our website and digital platforms.

For any privacy-related inquiries, concerns, or requests, please contact us using the contact information provided above or in the "Contact Us" section at the end of this policy.

2. Information We Collect

We collect various types of information in connection with your use of our website and services. This information falls into several categories as described below.

2.1 Personal Information You Provide Directly

When you interact with our website, create an account, place an order, or contact us, you may provide us with personal information, including:

• Identity Information: Full name, username or display name, date of birth (for age verification purposes).
• Contact Information: Email address, phone number, billing address, delivery address, and other postal addresses.
• Account Credentials: Passwords, security questions, and authentication information used to access your account.
• Payment Information: Credit card numbers, debit card numbers, billing information, and other financial data necessary to process transactions. Note that full payment card data is processed by our secure third-party payment processors and is not stored directly on our servers.
• Order Information: Food preferences, dietary restrictions, special instructions, order history, and related information provided when placing orders.
• Communications: Messages, feedback, reviews, complaints, inquiries, or any other content you submit to us through contact forms, email, or other means.
• Promotional Participation: Information you provide when participating in surveys, promotions, contests, loyalty programs, or special offers.

2.2 Information Collected Automatically

When you visit our website or use our services, we automatically collect certain technical and usage information, including:

• Device Information: IP address, device type (desktop, mobile, tablet), operating system, browser type and version, device identifiers, and mobile network information.
• Usage Data: Pages visited on our website, time and date of visits, time spent on pages, links clicked, items added to cart, search queries entered, and other navigation information.
• Log Data: Server logs that record your interactions with our website, including error logs, access times, and referring URLs.
• Location Data: General geographic location based on your IP address, or more precise location information if you grant permission through your device settings (used for delivery services and finding nearby locations).
• Cookies and Tracking Technologies: Data collected through cookies, web beacons, pixel tags, and similar technologies as described further in our Cookie section below.

2.3 Information from Third Parties

We may receive information about you from third-party sources, including:

• Social Media Platforms: If you choose to connect your social media account or log in using social media credentials, we may receive profile information such as your name, email address, and profile picture from platforms such as Facebook, Google, or Apple.
• Payment Processors: Confirmation and transaction reference information from payment processing partners.
• Analytics Providers: Aggregated and anonymized data from analytics service providers that help us understand website performance and user behavior.
• Delivery Partners: Information related to delivery status and logistics from third-party delivery service providers.
• Marketing Partners: Information from advertising networks, marketing platforms, and data brokers that helps us understand our audience and improve our advertising efforts.

2.4 Aggregated and Anonymized Data

We may collect, use, and share aggregated or anonymized data — data that has been stripped of personally identifying information — for any purpose. This type of data does not personally identify you and is not subject to the same restrictions as personal information under applicable privacy laws.

3. How We Use Your Information

We use the information we collect for a variety of purposes, all aimed at providing you with the best possible service experience and improving our business operations. Specifically, we use your personal information for the following purposes:

3.1 Service Provision and Order Fulfillment

• Processing and fulfilling your food orders, including preparation, packaging, and delivery or pickup arrangements.
• Creating and managing your account on our website.
• Facilitating secure payment transactions and sending transaction confirmations and receipts.
• Providing customer support, responding to inquiries, and resolving complaints or disputes.
• Verifying your identity and preventing fraudulent transactions.
• Sending order status updates, delivery notifications, and other service-related communications.

3.2 Personalization and User Experience

• Personalizing your website experience based on your preferences, order history, and browsing behavior.
• Providing personalized menu recommendations, promotions, and offers tailored to your tastes.
• Remembering your preferences, saved addresses, and payment methods for a more convenient ordering experience.
• Customizing content, advertisements, and features displayed to you on our website and through other channels.

3.3 Analytics and Business Improvement

• Analyzing website traffic, user behavior, and service usage patterns to understand how our services are being used.
• Measuring the effectiveness of our marketing campaigns and advertising efforts.
• Identifying trends, monitoring performance metrics, and improving the functionality and design of our website.
• Developing new products, features, and services based on user feedback and behavior.
• Conducting internal research, testing, and analysis to improve our operations.

3.4 Marketing and Communications

• Sending promotional emails, newsletters, special offers, and updates about new menu items, discounts, and events — but only where you have provided consent or where we have a legitimate interest to do so.
• Running targeted advertising campaigns through third-party platforms such as Google Ads and Meta (Facebook/Instagram) Ads.
• Managing loyalty programs, referral programs, and other promotional activities.
• Conducting surveys and gathering feedback to improve our products and customer satisfaction.

You may opt out of marketing communications at any time by clicking the "unsubscribe" link in any marketing email, or by contacting us directly at [email protected].

3.5 Legal Compliance and Security

• Complying with applicable laws, regulations, legal processes, and governmental requests.
• Enforcing our Terms of Service and other agreements.
• Detecting, investigating, and preventing fraudulent transactions, unauthorized access, security breaches, and other illegal or harmful activities.
• Protecting the rights, property, and safety of Pizza Luce, our customers, employees, and the public.
• Maintaining records as required by applicable tax, financial, and food service regulations.

4. How We Share Your Information

We do not sell your personal information to third parties for their own marketing purposes. However, we may share your information in the following limited circumstances:

4.1 Service Providers and Business Partners

We share personal information with trusted third-party service providers who assist us in operating our website and delivering our services. These providers are contractually obligated to use your information only as necessary to perform services on our behalf and to maintain appropriate security standards. Such service providers include:

• Payment Processors: Third-party payment processing companies that securely handle credit card and other payment transactions.
• Delivery Partners: Third-party delivery services and logistics providers who fulfill delivery orders on our behalf.
• Cloud Hosting and IT Services: Providers of web hosting, data storage, database management, and IT infrastructure services.
• Email and Communications Platforms: Services used to send transactional emails, marketing communications, and push notifications.
• Analytics Providers: Companies such as Google Analytics that provide tools to analyze website traffic and user behavior.
• Marketing and Advertising Platforms: Advertising networks, social media platforms, and marketing technology companies that help us deliver targeted advertising.
• Customer Support Tools: Platforms used to manage customer inquiries, support tickets, and chat communications.
• Fraud Prevention Services: Third parties that help us detect and prevent fraudulent activity and unauthorized access.

4.2 Legal Requirements and Law Enforcement

We may disclose your personal information when we believe in good faith that such disclosure is necessary to:

• Comply with applicable laws, regulations, court orders, subpoenas, or other legal processes.
• Respond to lawful requests from government authorities, regulatory bodies, or law enforcement agencies.
• Protect the rights, property, and safety of Pizza Luce, our customers, employees, or the public.
• Investigate and prevent suspected illegal activity, fraud, or security incidents.
• Enforce our Terms of Service or other applicable agreements.

4.3 Business Transfers

In the event of a merger, acquisition, sale of assets, reorganization, bankruptcy, or other business transition, your personal information may be transferred to the acquiring or successor entity as part of that transaction. We will notify you of any such change in ownership or control of your personal information by posting a notice on our website or sending you an email to the address associated with your account, and we will ensure the receiving party honors the protections described in this Privacy Policy.

4.4 Consent-Based Sharing

We may share your personal information with third parties in other ways not described above when we have obtained your explicit consent to do so.

4.5 California Privacy Rights — "Do Not Sell or Share"

Under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), California residents have the right to opt out of the "sale" or "sharing" of their personal information, including for cross-context behavioral advertising purposes. While we do not sell personal information in the traditional sense, we may share certain data with advertising and analytics partners that could be considered "sharing" under California law. California residents may exercise their opt-out rights by contacting us at [email protected].

5. Cookies and Tracking Technologies

Our website uses cookies, web beacons, pixel tags, local storage, and other similar tracking technologies to enhance your experience, analyze website performance, and deliver personalized content and advertising.

5.1 Types of Cookies We Use

• Strictly Necessary Cookies: Essential for the website to function properly. These cookies enable core features such as security, account login, shopping cart functionality, and order processing. These cannot be disabled without affecting website functionality.
• Performance and Analytics Cookies: These cookies collect information about how visitors use our website, such as which pages are visited most often and whether users receive error messages. This data is used to improve website performance and user experience.
• Functionality Cookies: These cookies allow the website to remember your preferences, such as your saved delivery address, language preferences, and previously viewed menu items, to provide a more personalized experience.
• Marketing and Advertising Cookies: These cookies track your browsing activity across our website and other websites to build a profile of your interests and deliver targeted advertisements. They may be set by us or by third-party advertising partners.

5.2 Managing Your Cookie Preferences

You can control and manage cookies through your browser settings. Most web browsers allow you to refuse new cookies, delete existing cookies, or be notified when new cookies are set. Please note that disabling certain cookies may impact the functionality and your experience on our website.

You may also opt out of interest-based advertising by visiting the Network Advertising Initiative opt-out page or the Digital Advertising Alliance opt-out page.

For more detailed information about the specific cookies we use and how to manage them, please refer to our full Cookie Policy available on our website.

6. Data Security

We take the security of your personal information seriously and implement a range of technical, administrative, and physical security measures designed to protect your data from unauthorized access, disclosure, alteration, destruction, or loss.

6.1 Security Measures

• Encryption: We use industry-standard Secure Socket Layer (SSL) and Transport Layer Security (TLS) encryption to protect data transmitted between your device and our servers.
• Access Controls: Access to personal information is restricted to authorized personnel who need it to perform their job functions. We implement role-based access controls and require strong authentication for system access.
• Secure Payment Processing: Payment card information is processed using Payment Card Industry Data Security Standard (PCI DSS) compliant payment processors. We do not store complete credit card numbers on our servers.
• Data Minimization: We collect and retain only the personal information necessary for the purposes described in this Privacy Policy.
• Regular Security Assessments: We conduct periodic security audits, vulnerability assessments, and penetration testing to identify and address potential security weaknesses.
• Employee Training: Our staff receives regular privacy and security training to ensure proper handling of personal information.
• Incident Response: We maintain a data breach response plan to promptly identify, contain, and address security incidents, and to notify affected individuals and regulatory authorities as required by applicable law.

6.2 Limitations of Security

While we strive to use commercially reasonable means to protect your personal information, no method of electronic transmission or storage is 100% secure. We cannot guarantee the absolute security of your information. In the event of a data breach that affects your personal information, we will notify you in accordance with applicable legal requirements, including notification requirements under applicable state laws.

7. Your Rights and Choices

Depending on your location and applicable law, you may have various rights regarding your personal information. We are committed to honoring these rights and providing you with meaningful control over your data.

7.1 Rights Available to All Users

• Right to Access: You have the right to request a copy of the personal information we hold about you.
• Right to Correction: You have the right to request that we correct inaccurate or incomplete personal information we hold about you.
• Right to Deletion: You have the right to request that we delete your personal information, subject to certain exceptions (such as where we are required to retain it by law or for legitimate business purposes).
• Right to Opt Out of Marketing: You have the right to opt out of receiving marketing communications from us at any time.
• Right to Data Portability: You have the right to receive a copy of your personal information in a structured, commonly used, machine-readable format.

7.2 Additional Rights for California Residents (CCPA/CPRA)

If you are a California resident, you have the following additional rights under the CCPA as amended by the CPRA:

• Right to Know: The right to know what categories and specific pieces of personal information we have collected about you, the categories of sources from which it was collected, the business or commercial purposes for collection, and the categories of third parties with whom it was shared.
• Right to Opt Out of Sale or Sharing: The right to opt out of the sale or sharing of your personal information, including for cross-context behavioral advertising.
• Right to Limit Use of Sensitive Personal Information: The right to limit our use and disclosure of your sensitive personal information to purposes necessary for providing services.
• Right to Non-Discrimination: The right not to receive discriminatory treatment for exercising your privacy rights. We will not deny you services, charge you different prices, or provide a different level of quality of services based on your exercise of privacy rights.
• Right to Correct: The right to request correction of inaccurate personal information.

7.3 How to Exercise Your Rights

To exercise any of your rights, please submit a request to us using the following contact information:

• Email: [email protected]
• Website: pizzaluce-meal.rest

We will verify your identity before processing your request to ensure the security of your information. We will respond to verified requests within the timeframes required by applicable law (generally 45 days for CCPA requests, with a possible 45-day extension if necessary). There is no charge for submitting a privacy rights request, unless requests are repetitive or manifestly unfounded.

You may designate an authorized agent to submit requests on your behalf. Authorized agents must provide proof of authorization, and we may still require you to verify your own identity directly with us.

8. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by applicable law.

8.1 Retention Periods

When your personal information is no longer required for its intended purpose and there is no legal obligation to retain it, we will securely delete, anonymize, or de-identify it in accordance with our data disposal procedures.

9. Children's Privacy

Our website and services are intended for adults aged 18 and older. We do not knowingly collect, use, or disclose personal information from children under the age of 18.

If you are a parent or legal guardian and believe that your child under the age of 18 has provided us with personal information without your consent, please contact us immediately at [email protected]. Upon receiving such notification, we will take reasonable steps to promptly delete the child's personal information from our records.

We are committed to complying with the Children's Online Privacy Protection Act (COPPA) and other applicable laws protecting the privacy of minors. We do not direct our services to children, and we do not knowingly allow children to register for accounts or place orders on our platform.

10. International Data Transfers

Pizza Luce is based in the United States, and the personal information we collect is processed and stored primarily in the United States. If you are accessing our website from outside the United States, please be aware that your information may be transferred to, stored in, and processed in the United States, where data protection laws may differ from those in your country of residence.

For users located outside the United States, by using our website and services, you consent to the transfer of your personal information to the United States and understand that it will be subject to United States laws and regulations.

When transferring personal data internationally, we take appropriate safeguards to ensure that your personal information is protected in accordance with this Privacy Policy and applicable privacy laws. These safeguards may include contractual protections (such as standard contractual clauses) with third-party service providers and processors who receive your data.

If you have concerns about the transfer of your personal information outside of your home country, or if you would like more information about the safeguards we have in place, please contact us at [email protected].

11. Third-Party Links and Services

Our website may contain links to third-party websites, applications, social media platforms, or other external services that are not owned or operated by Pizza Luce. This Privacy Policy does not apply to those third-party services, and we are not responsible for their privacy practices or content.

We encourage you to review the privacy policies of any third-party websites or services you visit before providing them with your personal information. The inclusion of a link to a third-party website does not imply our endorsement of that website or its privacy practices.

Third-party services that may be integrated into our website or services include:

• Google Analytics (analytics and performance tracking)
• Payment processing platforms (e.g., Stripe, PayPal, Square)
• Social media platforms (e.g., Facebook, Instagram, Twitter/X)
• Delivery and logistics platforms
• Email marketing platforms
• Customer support chat tools

12. Legal Basis for Processing (Where Applicable)

While United States federal law does not generally require us to identify a specific legal basis for processing personal information, we process your data on the following grounds:

• Contract Performance: Processing necessary to fulfill orders you have placed, manage your account, and deliver the services you have requested.
• Legal Obligation: Processing necessary to comply with applicable legal and regulatory requirements, including tax laws, food safety regulations, and law enforcement requests.
• Legitimate Interests: Processing for our legitimate business interests, such as fraud prevention, website improvement, and marketing to existing customers, provided such interests are not overridden by your rights and interests.
• Consent: Processing based on your specific, informed, and freely given consent, such as subscribing to marketing communications or enabling non-essential cookies. You may withdraw your consent at any time.

13. California-Specific Disclosures

In addition to the rights described in Section 7, California residents are entitled to receive certain disclosures about the categories of personal information we collect and disclose under the CCPA/CPRA.

13.1 Categories of Personal Information Collected in the Past 12 Months

13.2 Shine the Light Law

California Civil Code Section 1798.83 (the "Shine the Light" law) permits California residents to request information about our disclosure of personal information to third parties for their own direct marketing purposes. To make such a request, please contact us at [email protected].

14. How to File a Complaint

If you believe that we have not handled your personal information in accordance with applicable law or this Privacy Policy, we encourage you to first contact us directly so that we may address your concerns:

• Email: [email protected]

We will investigate your complaint and respond within a reasonable timeframe.

If you are not satisfied with our response, you may have the right to file a complaint with the relevant data protection authority. In the United States, relevant authorities and resources include:

• Federal Trade Commission (FTC): The FTC enforces federal consumer protection and privacy laws. You can file a complaint at www.ftc.gov/complaint or call 1-877-FTC-HELP (1-877-382-4357).
• California Privacy Protection Agency (CPPA): California residents may contact the CPPA regarding CCPA/CPRA violations at cppa.ca.gov.
• California Attorney General: California residents may also file complaints with the California Attorney General's Office at oag.ca.gov/privacy.
• State Attorney General Offices: Residents of other states may contact their respective State Attorney General's office for consumer protection and privacy concerns.

15. Changes to This Privacy Policy

We reserve the right to update, modify, or revise this Privacy Policy at any time to reflect changes in our practices, technologies, legal requirements, or for other business reasons. When we make material changes to this Privacy Policy, we will:

• Update the "Last Updated" date at the top of this Privacy Policy.
• Post a prominent notice on our website informing users of the changes.
• Send an email notification to registered users where the changes are significant and materially affect their rights or our data practices.

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information. Your continued use of our website and services after the effective date of any changes constitutes your acceptance of the revised Privacy Policy.

If you do not agree with any changes to this Privacy Policy, please discontinue using our website and services and contact us to close your account and request deletion of your data.

16. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please do not hesitate to reach out to us. We are committed to addressing your privacy concerns promptly and transparently.

We aim to respond to all privacy-related inquiries and requests within 10 business days. For formal rights requests under CCPA/CPRA, we will respond within the 45-day statutory period as required by law.

When contacting us regarding a privacy request or concern, please provide your full name, email address, and a detailed description of your inquiry so that we can efficiently locate your information and address your request.

This Privacy Policy was last reviewed and updated on May 14, 2026. © 2026 Pizza Luce. All rights reserved.