The Story Behind Pizza luce
Pizza luce was born from a simple passion: great food should bring people together. Founded in 2009 in Roseville, Minnesota, our pizzaluce story began with a wood-fired oven, a handful of recipes passed down through generations, and an uncompromising commitment to quality ingredients.
What started as a neighborhood spot quickly became a destination. The original pizza lucs concept — bold flavor combinations, hand-stretched dough, and locally sourced toppings — resonated deeply with the community. Word spread fast, and so did our love for what we do.
Today, Pizza luce operates across multiple locations throughout the United States, but our heart remains the same: every pie we make is crafted with the same care and dedication as that very first one. We believe the best pizza is made with intention, creativity, and a whole lot of heart.
Explore Our MenuOur Mission & Core Values
The luce pizza philosophy is rooted in five principles that guide every decision we make — from sourcing ingredients to welcoming guests through our doors.
Fresh Ingredients
We partner with local farms and trusted suppliers to bring the freshest, highest-quality ingredients to every dish on our menu. No shortcuts, ever.
Made with Passion
Every pizza, every pasta, every plate that leaves our kitchen is crafted with genuine love and pride. Our chefs don't just cook — they create experiences.
Community First
Pizza luce is more than a restaurant — it's a gathering place. We actively support local initiatives, employ local talent, and give back to the neighborhoods we serve.
Sustainability
We're committed to reducing our environmental footprint through eco-friendly packaging, responsible sourcing, and minimizing food waste across all our operations.
Consistent Quality
Whether you visit us on a Tuesday afternoon or a Friday night rush, your experience should always be exceptional. That consistency is our promise to you.
Joyful Dining
We believe eating should be a joyful, memorable experience. From ambiance to service, every detail is designed to make you feel at home and leave with a smile.
The pizzaluce Timeline
From a single wood-fired oven to a beloved multi-location brand — here's how the pizzaluce story unfolded.
Pizza luce Opens Its Doors
Our founder Marco DeLuca opened the first Pizza luce location on Snelling Ave in Roseville, MN with just five employees and a dream to serve the best pizza in the state.
Community Recognition
Pizza luce won the Twin Cities "Best Pizza" award for the first time. The community's love for our authentic pizza lucs flavors drove us to expand our kitchen team and menu offerings.
Second Location Opens
Demand for the pizzaluce experience led us to open our second location, introducing more customers to our signature hand-stretched dough and locally sourced toppings.
Online Ordering Launched
We embraced the digital age by launching our online ordering platform, making it easier than ever for pizza luce fans to enjoy their favorite meals from home.
Adapting & Thriving
Through challenging times, Pizza luce doubled down on quality, launched new luce pizza creations, and strengthened its community ties with charitable meal programs across Minnesota.
Looking Forward
Today, Pizza luce operates 4 locations and serves over 50,000 customers annually. We continue to innovate our menu, expand our reach, and stay true to the values that started it all.
Meet Our Team
Great food starts with great people. Our passionate team brings years of experience, creativity, and genuine love for the craft to everything we do at Pizza luce.
With over 20 years of culinary experience and roots in Naples, Italy, Marco brings authentic pizza luce traditions to every kitchen he leads.
Sofia crafts every dessert and specialty dough recipe at pizzaluce, blending classical techniques with bold, modern flavors that complement our savory menu.
James ensures every Pizza luce location runs smoothly, maintaining the high standards our customers expect. His eye for detail keeps every service exceptional.
Priya is dedicated to making every visit to Pizza luce feel personal and memorable. She leads our front-of-house teams with warmth, energy, and a passion for hospitality.
Interested in joining our passionate team?
View Open Positions